The Rise of Fashionable Athletic Apparel
Fashionable athletic apparel has changed everything about the way we buy athletic clothes and think about our exercise where. The rise of the coordinated yoga outfit, private label swimwear, and even eco-friendly swimwear has surprised even the fashion industry and driven change throughout the sector. Here’s what’s happening in the world of fashionable athletic apparel.
Fashionable Athletic Apparel Is Not Just for Women
Previously, fashionable athletic apparel was something women were more likely to buy, with men more interested in comfortable athletic apparel that was serviceable, but not necessarily fashionable. These days, both men and women are searching out private label sportswear and rejecting the big brands. In fact, fashionable athletic apparel consumers are only 60% female these days. An enormou
